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Showing posts from June, 2023

Building the Metaverse Dream Team: Hire Top-Notch Developers for Success

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We've seen several developments as more companies look to enter this digital realm. Importantly, consumers are becoming more familiar with the term. As our agency continuously keeps a pulse on new technologies and is becoming more involved with the metaverse, we've done our fair share of research on how brands can ease into this new frontier practically. So, how are people's opinions on the metaverse shaping up, and what do brands need to know as they begin their journey? Metaverse - A Quick Glimpse First, let's take a refresher on what the metaverse is. Author Neal Stephenson first coined the term in his 1992 science fiction novel Snow Crash. There, he envisioned people taking on lifelike avatars and interacting with a realistic digital world. The reality today isn't far from Stephenson's vision, largely thanks to online games like Roblox, Fortnight and Minecraft. However, online gaming is only the tip of the iceberg for what the metaverse can do. While the gro...